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by bko
1446 days ago
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Fair enough. The customer may order some soft-drinks or alcohol drinks at the bar. Also I hear deserts are high margin. My point is that relative margin is not the thing you would want to optimize on. You'd want to maximize profit per customer per hour. |
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This obviously varies depending on many factors, but when you factor in labor, ingredients, equipment etc. 10% is a good margin on food. In your hypothetical example the customer who came in, had a meal and nothing else, and then left earned the pub $3 in profit. Someone who has a few drinks in the same amount of time will usually generate more profit.