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by KennyBlanken
1446 days ago
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> There isn't sufficient margin in drink to float a pub. The margin is in food (and to an extent, dispensed soft drinks). In the US, the exact opposite is true. Alcohol sales are where the money is made (and yes, soft drink sales, but there's usually far less of that in an actual bar.) Food has nowhere near the profit margin. Multiple restaurant owners have told me this for years. Why is it the opposite in the UK? |
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And you'd actually be surprised how much soft drinks are served in pubs. They're very low wastage - so if your company budgets that X% will be lost for some reason, you'll very likely undershoot that and have only X/2% wasted. Additionally you can adjust the syrup/carbonated water mix so that your margins for each serving are higher. The dodgy pub I worked at as a student frequently used soft drinks as a way to balance stock in case of wastage (or in the case of a corrupt assistant manager, theft). Towards the end of a given stock-keeping period (monthly?) we'd often be told something like "Tennent's is down, ring it up in the tills as 3 small diet cokes" - meaning that there is less of a given beer in the stock room than expected when accounting for how much we ordered and how much we sold, and to correct for this we'd use take advantage of the surplus of coke stock (after a price adjustment) to try to counteract this. God help you if anyone asked for a receipt and accused you of swindling them ...