[yakubin]

Adobe used to be such a behemoth. They didn't switch to subscriptions due to unprofitability. They just wanted more and more. Same with Microsoft. They're a behemoth switching to subscriptions now. But that's not because they're running low on money. And most games are still one-time payment today. So you can count Ubisoft, EA etc. Of course there are other sources of payment for them than just the nominal price of the game, but most gamers only pay for the game and ignore everything else.

Besides, I don't think I want a market dominated by behemoths. If popularity of one-time payment model would lead to a market dominated by <25 person companies with an odd behemoth here and there, then I'm in.

Also, most software companies today are startups which exist only thanks to investor money. It's hard to say what a customer-driven market would look like. Although maybe recession is going to clear this up.