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by eclipticplane
1448 days ago
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And it only takes a few times going through checkout to ask, wait, I got a $10 burger and $4 fries, how is my order $30? Nah, I ain't _that_ hungry for a luke-warm burger and soggy fries. Amazon won online retail, and changed online retail behavior, by getting rid of shipping fees. The price you see on the product is the price you pay (sans sales tax, but at least in the USA no one is used to seeing tax included). |
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you actually mean "by hiding shipping fees in an annual subscription model carefully tuned to deal with real world customer ordering behavior".
Non-Prime customers still see shipping fees for everything.