[bho]

In the future, they should create the microholes and keep the logo dimly lit in the orientation that faces the user when they open the laptop. Once the laptop is open, the array of LEDs could change to make the logo oriented the current way.

There is already something similar on one of the numerous android handsets out there where the 4 hardware keys turn 90 degrees when you switch from portrait to landscape mode. Not quite as polished, but similar in concept.

[gerrit]

The lit-up logo is Not powered by a special array of LEDs, it's just the screen backlighting shining through a hole.

You can verify that by changing the display brightness, the logo will change brightness accordingly. Or just hold the turned-off laptop in front of a bright light source, the apple-shaped hole wil, be visible through the screen