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by hakfoo
1454 days ago
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I believe Visa is moving in a direction where they will be integrating installment options in the conversion flow. https://usa.visa.com/partner-with-us/payment-technology/inst... When I looked into it, it seemed to be a small-scale trial-- a handful of merchants and a single card issuing bank-- but I suspect the point is to define and bulletproof the interface before throwing it out to the world. It makes sense to me: BNPL is a feature, not a product, in the payments ecosystem. No consumer wants to say "Well, I can only shop at merchants X, Y, and Z, because only they accept the BNPL platform I want to use." and no merchant wants to say "let me integrate with 25 different BNPL platforms each with their own API gremlins". If you end up with four monsters of the market-- one from each major card brand-- that's probably worth it for the volume each one can provide. It also likely means that they'll turn into things you just see as add-ons for popular shopping carts and payment modules. Maybe the "embeddable card entry form" your payment processor offers suddenly sprouts a new field to show BNPL plan choices. |
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