[WastingMyTime89]

> The really desirable people to advertise to are the ones who have more money to spend.

The people you want to advertise to are not necessarily people who have money. It’s people who will buy your product. That’s the supposed value of online advertising: better targeting. There is still plenty of money to be made outside of the most affluent segments.

> My guess is that a person who subscribes to the entry level of a product is more likely to be upsold to something else than a free user is going to even think about paying.

That’s true. But you still need a way to onboard people on the first paying tier at some point.

> try watching TV during the daytime and it is depressing to see ads for prescription drugs and Medicare scams and personal injury lawyers

That’s because of the demographic who watch TV during daytime: mostly retired people or unemployed people amongst which disabilities must be above average. Forty years ago you will have bombarded with ads for soap.