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by vacri 5347 days ago
On the culturally-specific front - 'bloody' in Australia is no longer a 'swear' term, it's just a way to make something 'more Australiany'.

We had a tourism campaign in the UK recently that went very poorly - the slogan was 'where the bloody hell are ya', which in Australia is a friendly catchphrase for "having a fun time, why aren't you here". Apparently the Brits don't generally have the same casual attitude to the word 'bloody'...