[slgeorge]

Totally get it. But, the issue is that to sell something it has to solve a problem for someone else. Generally the choices are:

a. Build something that solves your personal problem - later find out if that applies to others, and whether they are willing to exchange money in return for a solution. b. Find out what problem others have (ask them if they'd pay for a solution) - then build something that solves it responding to their feedback (if it does, ask for the money they said they'd give for a solution).

Maybe another way of looking at it is that (a) is about saying what "your vision is", and (b) is about finding out what "someone else's vision is".

Following (b) is a better commercial/sales strategy, but you're right that it might involve building something that you don't care about - because it's not for you, it's for the customers - which is probably why it's work and we do it for monetary compensation rather than just joy.

Perhaps the most difficult outcome is that many Founders now read product books or go to accelerators where they're told to follow strategy (b). They then basically do (a), while pretending they're doing (b) - but really all they do is listen to people who are positive about their vision and ignore any counter evidence.