[rigelbm]

> As a developer I prefer Jira over every alternative I've tried (Clubhouse, Trello, GitHub Issues, and Monday.com).

I also prefer JIRA, but that doesn't mean I love it. It just so happens to be the only available product with most of the features I need.

That being said, its UX is beyond terrible. The moment something else appears that covers some significant portion of its feature set, I can see a lot of people making the switch.

I think one of the biggest problems of competitors is to think that JIRA is bad because it's complex. Therefore they position their offerings as a simpler slim down version of JIRA.

Big news: it is complex to manage complex projects. JIRA has, I think, the right level of complexity and flexibility to tackle that.

If any competitor reads this message: please, go complex!