[hackitup7]

It's possible but difficult. Mainly, it requires setting expectations well, communicating what you're actually working on and why. Your field teams (sales, account management, customer success, sometimes even product marketing) are key for this. It's important to have good relationships with them such that they're highly informed partners.

The hardest part about this is that the problem does not get significantly better as you scale. There is always a biggest customer and they always matter a lot. Even AWS and Azure have to deal with this phenomenon.