Thanks for link. I've had hard time convincing my Swedish friends how same Temperature in Tokyo (RH around 80% now) is not comparable to the dry, windy Stockholm summer weather (even with record breaking temperatures a couple of years ago that momentarily put the temperature above Tokyo). I'll send this when they doubt it next time.
I would have thought this was more obvious to Swedish people, on account of experience with saunas. A 45°C Turkish sauna/steam room feels about comparable to a 80°C Finnish sauna (~10% humidity). And of course the way to make any Finnish-style sauna feel hotter is to pour some water over the rocks, increasing humidity.
You just need to them explain how sweat works. Sweat evaporate -> cool skin -> cools internal temp. Humidity high -> sweat no evaporate -> internal temp increases.