[lukejduncan]

I'm curious of that too. What's the differentiator? If it's just that it's 'simple' then why not just create a simple facade over sites like LinkedIn (full disclosure I work there)? What incentive do users have in the long run to maintain yet another site with information about them. At some point after undergrad I went around tracking down all those about-me sites that accumulated around the net and had outdated or completely erroneous information. I get the feeling this would stale in the same way.