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by hotpotamus
1458 days ago
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Well if I buy a Ford and not a Tesla, then Ford will presumably make some money from me and Tesla won't make any. I'll give it to Tesla (and Musk really) that they really mainstreamed the electric car by making it a luxury/halo type product, but it looks to me like they're losing a lot of their first-mover advantages now and they'll probably be losing some margin. Also their CEO went kinda nuts which didn't help the brand so much, but it seems like someone got him off twitter, so that might help too. Hopefully Tesla can stay competitive and keep pushing the tech forward, but I think they've got some tough times ahead. |
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That's not at all certain when buying and EV.
> but it looks to me like they're losing a lot of their first-mover advantages now
That's what people have been saying since 2014 and Tesla has just continued to grow.
> and they'll probably be losing some margin
Given that they have improved prices quite a bit and still have lots of order backlog, I would suspect the opposite.
Maybe total operational margin will be down because of Berlin and Texas factories, but automotive margin is unlikely to go down.