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I agree completely and as a result I generally don't trust any news source that pretends to be objective (whatever that means in an environment where personal bias meets advertising revenue and the end-product is at least partly entertainment).

A whole lot of people jumped all over Arrington when he was (and still is) covering tech startups that he is invested in. It never bothered me, he was up front with his disclosures and although he tried to remain objective and even took several companies he invested in to task, having a reasonably clear statement of bias was helpful.

I prefer to read and consume opinion pieces over hard news because hard news reads more like opinion pieces without the author's bias being disclosed or at least well known (neither Limbaugh nor Olberman include disclosures, but neither have to go out of their way to make their political bias known).

Outside of politics and race, there's a lot of tech writers who see Apple as the company that can do no wrong and Microsoft as the company that can do no good. Earlier this year I was looking for an objective, terse, comparison on Relational Databases vs NoSQL in the tech press (yes, I know, not the best source for such things). I found it more useful to read from the diehards. They both knew the strengths of their design and the inherent weaknesses in their perceived competition. Take out the spitting and grumbling and you generally get a good picture when sent through the known bias filter of the author.