[rglullis]

> I think their business model is like a gym

With micropayments, the business model becomes (quite literally) pay-per-view.

> it sucks for recurring transactions.

The UX is bad at the moment, but with crypto there is this idea of "streaming payments", which work very well as a substitute for subscriptions. Basically, you make only one initial transaction to set up the "subscription" with a locked deposit. On every block (or on every X seconds if you are doing off-chain), a small transfer is made. You only pay gas if you need to "top-up" the balance or when you want to close the stream.