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by darklajid 5348 days ago
No, this is worse.

This is a (removedswearwords here) company that creates high tech gadgets under the brand (logo & name) of a fruit going after small totally unrelated businesses using that word _in the original meaning_, as - erm - reference to the fruit. You know, the one that existed before any of these companies were even started.

Bonus points for logos that are not even _close_ to the Apple logo (I could probably draw a badly damaged circle and would be nearly as close/similar). And one of the examples listed (the German thing) doesn't use the name 'Apple' (which might have some kind of protection, stupid or not) but the German 'Apfel' instead.

Maybe one needs to have deeper insights into trademark laws or general business practices, but for me this is the definition of bullshit.

IF we're missing something here I might need to apologize and revise my point, but even if you're calling your local restaurant 'somethingwithapple' and have gazillions of Apple gadgets inside (waiters with an iPhone/iPod POS system, cash registers with iMacs or whatever): There should be no way for Apple to ask for anything here. Apple (the word), as far as I am concerned, is public domain, old and has only a single proven meaning: Falls from trees, tastes good with chocolate or honey.

1 comments

Trademarks are fairly limited, but Apple does have a trademark for Apple Cafe not just Apple.
They missed to register for apple pie and - going all the way - 'pommes frites'?
I think they saw plenty of overlap between starbucks customers and Apple customers. http://www.tuaw.com/2009/06/03/from-a-parallel-universe-the-...

Still, I think they can safely let that trademark die a quiet death, because they never did open any of them.