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I am the cofounder of a startup that builds an iOS/iPod/iPad POS Ambur, and it's absolutely astonishing to me to see people claim Square is doing anything useful for merchants. Their software is far too simplistic for anyone running more than a very basic coffee shop with tech savvy customers to use. Even something as simple as most customers demand paper receipts, and Square's functionality is taking basic orders, one a time, with no conception of any business analysis functions. That does not cut it for any business bigger than a small coffee or retail shop, where customers pay and are served instantaneously. no matter how cheap Square is, or how many brilliant designers they hire, they're not going to get into businesses bigger than this without expanding what they're doing. They really, really, need to launch a platform for people like us to innovate on. We're young, forward-thinking, and as an ex-restaurant employee I know how much CC companies and traditional POS companies screw businesses. We're trying to change that on the POS side, and I desperately wish Square would be less egotistical and let us use them to change the payment side. It would be tremendous for them, because it lets POS companies solve adoption for them, instead of them trying to engineer 1000 solutions for 1000 different types of business, and let's them focus on their core compotency - beautifully designed software for consumers. |
And they are building a platform. They will likely to open it up sooner rather than later too, they just can't take on CC companies alone.