[formerkrogemp]

Companies manufacture crap all of the time that people don't really need, and these companies spend significant sums convincing consumers that they do, in fact, need or want them. I don't think people need to want your product now. You can also make something that people will want as well as what people do want.

[edouard-harris]

Most startups don't have significant sums to spend to convince consumers that they want or need a product. Unless yours does, there's no way to succeed other than to make something people want today.

[SkyMarshal]

Not necessarily as a startup. Big companies with established products, existing revenue streams, and profits can afford the marketing budget to convince a wide swath of consumers they need this new thing that they really don’t. But startups with just one product or service generally can’t afford to be pushing on a string like that.