[eftpotrm]

Ah, this argument again. Simplicity rules.

I disagree. I like being able to set filters and granularity. I like having the option to give me the information I want, in the way I want it. I'm prepared to do the extra up-front setup to get the better end experience; I have hundreds of filters set up on my email, for example.

Don't give me forced simplicity; give me the option to tune it to my needs and give it the power to make it actually useful.

[jakemcgraw]

It's not about simplicity vs. complexity, or whether complex features are A Bad Thing. It's about matching complexity with utility. You shouldn't force your users to do a bunch of work (in this case building Google+ Circles or Twitter Lists) and then under utilize that investment of user time.