[tansey]

What's even better about Card Case is that you don't need every retailer to have it for it to be useful. The example they show in their demo video is perfect: going to your regular coffee shop. If just that coffee shop supports it, Square is already solving a huge headache for both the customer and the merchant. The customer gets easier payments and a more personalized experience; the merchant reduces transaction friction and time, while increasing customer loyalty.

Brilliant.