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I'm implying that people who dismiss the effects of the environment (advertising) on them by saying they Ayn Randian free-will themselves above it all, are either deluded or malicious. And that instead of systems which are openly hostile to humans which everyone must constantly burn free-will to defend against, we're a lot better acknowledging the predatory nature of advertising, and the limits and fallibility and weakpoints of free will, and en-masse building pro-people systems instead of pro-profit systems.