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Every single person in Switzerland that listens to traffic reports recognises the name of that 5k inhabitant village. The A1 highway section there is one of Switzerlands most congested roads. Also, it is the location of Swiss Posts largest distribution centers, which alone makes it a significant logistics hub already. But adding to that it is also home to the flagship distribution center of Migros and hubs of several other large Swiss logistics firms like Planzer and Emil Egger.

So, I think creating a connection from there to Zurich will be just fine. They chose that first route for a reason.