[dillondoyle]

I can't believe I'm responding to this.

A company with almost 60k employees, printing billions in cash profit a quarter, isn't real?!

Somehow they tricked giant corporations and tons of small ad buyers into spending their money?

They took a hit because of no/negative in some metric user growth.

more important in my mind is Apple's changes makes what used to be best value possible direct response advertising less or even not profitable. I've moved ad spend out because of this and longer term it's the bigger issue imho.

And yes, I can track that it is in fact real money from real people in a greater amount than I spent on the ads.