I wonder if it is actually already possible to write Linux device drivers in Zig without any "publicity fanfare", because of how easy Zig integrates with C projects and Zig's explicit approach to memory management.
Rust is also pushed by Microsoft for the same. I guess the motivation is that you can effectively quarantine unsafe code with it, but people will bend over backwards to use it, and the project managers are being convinced that Rust is inherently safe. If Rust automagically stops you from writing shit code you can also hire shit coders for cheap. Throw GitHub Copilot on the pile and the future of software development is here.