[basseq]

Horribly written. Seems like the crux here is twofold:

1. Strategies should be directionally correct to help guide an organization to a common goal, but not be overly prescribed in order to adapt and remain flexible in the face of an unknowable future.

2. People like confidence, so if you say, "We'll figure it out as we go along", it sounds like you don't know what you're doing, and no one will follow you.

The natural result if these two forces are strategies sound good (i.e., "certainty") by lack real strategic meat (i.e., "clarity/coherence")—either by being overly vague or too tactical. So the crux, as a strategic leader, is to figure out how to drive confidence in a strategy while "also acknowledging uncertainty".

[tomjakubowski]

> "We'll figure it out as we go along"

this expression sounds supremely confident to me - it shows trust in the team's ability to improvise