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by tut-urut-utut 1459 days ago
Most of the people using GA wouldn't be able to set it up correctly. I switched my personal site from GA to Microanalytics, since I wanted to avoid spending time trying to figure out how to configure GA to be conformant.

Google should be the one doing the compliance work. If Italy bans some usage pattern in GA, it's Google that should make it impossible to configure it in non-conformant way.
2 comments
throwaway2037 1459 days ago
I agree 100% with your second paragraph. I also hope they introduce massive "percent of revenue" fines when Google "forgets" to ban illegal activity on their (near-monopoly) advertising platform. Massive fines has genuinely changed the behaviour of sales & trading at global investment banks. We can do the same for FAANG and friends.
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mywittyname 1459 days ago
It's not that bad: https://support.google.com/analytics/answer/6366371?hl=en#zi...

The most difficult aspect is dealing with URLs. But a company that is large enough to be customizing URLs per user, is large enough to make a few JS changes to ensure they aren't sending those details to GA.

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