[lemiffe]

The target market of the business is a strategical internal investment from a marketing and product perspective; this is not something that needs to be communicated externally...

Simply direct internal AEs/CS/PS + branding/messaging/content to target & serve specific segments whilst offering a very basic level of support towards SMBs, and remove free tiers (opting for "contact us for pricing" action buttons for example).

Afterwards the organisation will organically shift towards that direction; but by making this a public thing it hinders opportunity and affects public perception.