[jandrese]

Writing a good title is as hard as naming things in code. It's a much harder problem than it seems like it should be, with mutually exclusive interests often creating impossible situations.

But also, people just kind of suck at it.

[dang]

With media publications, at least, it's more that they have specialists dedicated to slathering bait on the titles. That's their job and they're perfectly good at it—they just don't produce what people here would call a good title. This is an example of what Eric Evans called a "bounded context". The way I look at it, it's their job to sex up the headlines and our job (community as well as moderators!) to deflate them again. "Not in this context."

https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que...

(I suppose this is what you meant by "mutually exclusive interests".)