[cmonagle]

It would be very interesting to see more comparisons between merchant's perceptions of mobility and reality, but this[1] Toronto study is the only one I'm aware of. As expected, merchants were proven to not be credible sources.

> • 72% of visitors to the Study Area usually arrive by active transportation (by bicycle or walking). Only 4% report that driving is their usual mode of transportation.

> • Merchants overestimated the number of their customers who arrived by car. 42% of merchants estimated that more than 25% of their customers usually arrived by car.

Similarly, Toronto compared credit card transaction volume by mode in evaluating the Bloor bike lane. The area with the new bike lane saw increased card transaction volume, by slightly more than the control areas [2]. Merchants did report an increase in customers at this time.

[1] https://www.tcat.ca/wp-content/uploads/2016/12/Bike-Lanes-On...

[2] https://www.toronto.ca/legdocs/mmis/2017/pw/bgrd/backgroundf... (Page 15 for Moneris data).

[mckeed]

Doesn't that study say that the merchants properly reported an increase in customers? So applying that to the NYC example, it's a reason to doubt the expectations before the change, but not necessarily the reports after.