I'll assume that like me, you googled that. So, this is technically correct, but:
30 or 34 m users out of 206m isn't the whole market, not close.
Nigeria is an outlier, with low M-Pesa adoption as:
> The reason why this incredible product (M-Pesa) can’t be replicated in Nigeria with such success is perhaps due to what you and I as Nigerians enjoy today, the Nigerian Interbank Settlement System (NIBSS)
So to sum up, the huge Nigerian domestic market is covered by a SEPA-like product. It's not a bitcoin thing. Omitting that seems intentionally misleading.