[Yhippa]

This explanation was offputting for some reason. The author seems to insinuate that the original UX was "correct" and in fact it was too correct because users didn't want to use the app beyond that initial interaction.

> This is similar to having a list of the most popular book by each artist sorted by the book's release date. It's just a complicated set of relationships to think about.

Sometimes I want to do that. It just depends on the context.

Then the idea that "we added complexity to solve the user's problem" seems like the wrong takeaway. It's hard to tell how they came up with their initial UX. In my experience, you try a few different things, test them on real users, then adjust what a final UX could look like. I'm not sure if it has to be expensive to do that, but I think showing users an interactive mockup in a design tool and getting feedback from live users is a very important part of design.