[xwdv]

I would sell it first by instilling the fear. We live in a dangerous world and all operating systems are vulnerable, but only OpenBSD is the safest choice.

[CTDOCodebases]

This would work against a lot of people I would imagine.

If someone has a keen eye for manipulation they might perceive this approach as deceptive though.

Still if instead of pushing a narrative you get the buyer to discover their fears within themselves I think this would be a good approach.

I guess like everything else the solution has to be tailored to the problem for maximum effect.

[fijiaarone]

Rule #2 of selling — don’t bother trying to sell to someone with a keen eye for manipulation. There are plenty of rubes with deeper pockets.