[OpenAmazing]

"useful tools in securing budgets and coordinating teams"

This is exactly what Gruber is referring to. If crazy videos like this are being used to determine budgets, then the company is being led by fools.

Any manager that would watch this video and then declare "Yes! Build me that!" doesn't understand how products get made and should not be let anywhere near the Product team.

[chaz]

Not everyone's a product visionary, but you need a way to manifest your vision to get everyone on board or rally the troops. Sometimes it's an email, presentation, speech, or prototype. For a company with over 100 corporate executives listed and over 10,000 employees attending its global sales conference, it's not unreasonable for Microsoft to be using video. Large orgs are as much about politics as they are about products, and you need to champion your idea to others.