[jjulius]

>And those individual human beings are dead or retired.

A company's culture doesn't necessarily change just because some folk are dead or retired.

>In 2006, a United States court found that Philip Morris "publicly ... disputed scientific findings linking smoking and disease knowing their assertions were false."[11] In a 2006 ruling, a federal court found that Altria, along with R. J. Reynolds Tobacco, Lorillard and Philip Morris were found guilty of misleading the public about the dangers of smoking.[12] Within this ruling, it was noted that "defendants altered the chemical form of nicotine delivered in mainstream cigarette smoke for the purpose of improving nicotine transfer efficiency and increasing the speed with which nicotine is absorbed by smokers."[13] This was done by manipulating smoke pH with ammonia. Adding ammonia increases the smoke pH, in a process called "freebasing" which causes smokers to be "exposed to higher internal nicotine doses and become more addicted to the product."

>In 2010, the FDA banned the use of “Light” for ventilated cigarettes because it misrepresented the products as a healthier cigarette, and Philip Morris switched to using colors to brand them to circumvent the rule.

https://en.wikipedia.org/wiki/Altria