[drugstorecowboy]

I don't believe Altria was ever interested in Juul doing well. I suspect this entire incident was planned. If Juul had exploded in popularity Altria wanted to be in a position to take advantage of that but otherwise had a direct interest in making all of vaping seem dangerous and essentially equivalent to smoking, and have worked with the FDA toward that end.

[wollsmoth]

I think this precipitated from decisions made at juul before Altria bought in. Looking at their stock price today ($MO), I highly doubt this was intentional.

[drugstorecowboy]

According to Wikipedia Juul was founded in July of 2017, in December of 2018 Altria bought a 35% share valuing the Juul company at $38 billion. So A. I think they would have had some influence and B. Altria just didn't notice all this apparent mismanagement of a company that continued operating until now, 3+ years later?

[wollsmoth]

Oh, I thought the action was about what they had been doing in the past. The wheels of justice can move pretty slowly, especially if ones legal team is doing their best to slow things down.

I'd hope that Altria knows how to operate properly by now, anyway, whatever they did, they probably deserve it. Whether it's the responsibility of the new guard or the old doesn't matter too much I guess.