[muzani]

Most of the misleading stuff is pseudo-science, which is built off the facts. Vaccines work, therefore homeopathy works.

A good pseudoscientist builds a chain of facts like a Ponzi scheme. A is surprising but checks out. B is surprising but checks out. C is surprising but checks out. By the time you're at D, you believe whatever this person says.

If a medical journal says that homosexuality is a mental illness, many will believe them because they've published nothing but science facts so far. Or someone who doesn't want to believe it attacks past studies instead of the one they think is inaccurate.