[daenz]

>you should notice a funny pattern: almost every person's fastest font was the font they received on the first article.

Is it possible that people "calibrate" their brains towards a specific reading style, and that first style induces the calibration? Similar to how you can calibrate to quickly pick out a picture of a specific object, from a gallery of pictures, after you've prepared yourself to see that picture.

[bhaney]

I'm guessing that the very next sentence was the actual reason:

>This is likely because the first article was less challenging to read

[daenz]

That doesn't account for why the font affinity carries over to the rest of the test, which is why they propose multiple theories, but aren't sure.