[bitxbitxbitcoin]

You can avoid user backlash by offering every one of your previous users a free license moving forward or doing some sort of tiered service level to bifurcate your target audiences. You could set something up that gives free keys away to individuals but not companies. Windows ecosystem after all… but you can implement the best of both worlds in this case because you have control.

[fresh2dev]

You’re right. The line to draw here is really non-commercial vs commercial, personal vs business. Though I can’t think of a simple way about it that does not rely on some trust (e.g., a business self-identifying itself as a business and paying up, despite it being easy to lie and freeload).