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by maratd 5348 days ago
> I can't increase costs because of competition, even though I am sure my service provides a much higher quality translation.

Self-limiting belief. Self-fulfilling prophecy. Whatever you want to call it, this one single sentence will kill your business.

If you are providing a higher quality service than the competition, then guess what? You should be charging more.

If you're not getting the clients you need when charging more ... well, your marketing sucks. Position yourself as a premium service. Provide a better experience and charge for it. Get customers by encouraging referrals, etc, etc.

Look at Apple. They charge twice as much as their competitors for the same hardware. Why? They provide a premium experience and they charge extra for it.

Why are you competing on cost?