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by apinstein 5348 days ago
A good strategy for pricing in this situation is with an "express service." This allows you to keep your existing "list price" but of course the delivery time for that will go up by days/weeks/etc. Your express service has a guaranteed quick delivery at a much higher price. You now have a way to capture a premium for customers that are in a rush. It's a win-win with no risk of downside due to a complete price change.