[this2shallPass]

Have you read The Mom Test? Highly recommended.

Here's a summary: https://www.slideshare.net/xamde/summary-of-the-mom-test

The closer you are to the target user and target buyer (not necessarily the same person), the better. You can learn a lot from anyone, but it might be at a pretty abstract level and less useful.

Focus as much as you can on users and buyers. Speak with them often, observe what they do often, wherever they are - conversations with you, chatting with each other online, complaining about current pain points with existing solutions, including in reviews for products that solve similar problems.

Good luck!

[nlitened]

Its audiobook version on Audible is narrated by author himself, which I enjoyed a lot. All the emphases are placed as author intended.

[ayushchat]

Thanks a lot.

I'm a big fan of The Mom Test. Fantastic book.

But I was more curious about how are people actually applying it's lessons in their actual business.

[michepriest]

+1 for The Mom Test

Something I did which was highly effective was set up a Discord server to watch users talk about my product with each other. Doesn’t have to be Discord. Can be a Facebook group, sub-Reddit, etc

[michepriest]

Also try user experience testing. You pay a nominal fee to watch users use your product and say their thoughts out loud. I was always surprised by what they said and thought about what we created. The only thing is you need to set up a good testing plan.

[ayushchat]

Yes, that makes sense, thanks for the answer.

[muzani]

I recommend getting the actual book. Most of the summaries get some gist of it but miss the mark.