Let’s say I’m a saas vendor that has some web product, it doesn’t need user profiles as such, just gated access. Without need to take credit card payments, one can sell a token that provides access, and know that the api to query its status is going to be stable and eternal. It simplifies a particular use case that I think works.
They don’t need the generate it, the user supplies it with the client side web3 wallet. They don’t need to maintain a blockchain, they can use various portable apis to query it.