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Can't be sure about what GP meant but over here many small biz (restaurants, bars, shops...) online presence is a FB page + booking/inquiry/support via Messenger (which has specific support for that on biz pages) > If you feel that using Facebook is wrong, the solution is not to use Facebook and complain about it. Do that and they could care less. The only one you'll impact is you, as the needle will barely move. You could say if enough people do that and talk enough about it things will change, but in practice they don't as it's very far from reaching critical mass. And yes I've tried! But the network effect is stupidly powerful here. > The solution is to stay away from it and send a clear signal that Facebook is not the proper channel. To be fair, many are being pragmatic as Facebook tools for business are useful, as in they solve a real use case in an easy enough way. So people use it, which means events, news, communication, end up happening via Facebook for a huge proportion of local life. Displacing that is capital H Hard. |
Do you know who we should thank for all businesses killing their own online presence and migrating to Facebook? I'll give you 4 letters to guess: G.D.P.R