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by teekay 1465 days ago
I wouldn't hire a PM for my practice and here is why.

Given that I am serious about my freelancing and want to build a real business around it going forward, I have to be serious about running my business. That includes things like setting priorities, client comms, and business development (=sales).

If I can't or won't be serious about these things, I won't have a business. And, eventually, my practice will look more like employment with a different paperwork (and no benefits).

Coaches can be very effective, though. I've had a session with a retired exec thanks to SCORE, and her advice was valuable. Getting actionable advice about running your business can bring measurable financial benefits, e.g., in your close rate, or your pricing.

Peer groups can have a similar benefit. I am a member of Jonathan Stark's group coaching Slack, and I learn something new every day.

I think it's important to address one's personal weaknesses that are related to one's business practice, and work on them rather than delegate. I am happy to outsource my accounting but I wouldn't hire a PM to talk to my clients on my behalf. Rather, I'll work on my communication skills so that I don't embarrass myself in front of a client :D