[yieldcrv]

People know what they're doing the second and third time that they launch the same product.

Like when you see founders of large VC backed companies go off to launch the same thing.

Or why business practices calcify and people aren’t open to a new theoretically efficient process, they have already failed at so many other things that they don't want to risk again. Its not arbitrary why people become this way, there is a lot of crap out there.

[hermitcrab]

Even if you are launching a near identical product a second time, the market, staff and technology will be different. You can't stand in the same river twice (Heraclitus).

[tylergetsay]

Why can't I hire the same people, use the same technology, and sell to the same market? This is basically the story of a lot of small business owners; they learned from somebody and then applied that for their own. If I only make 50% of what the previous company made but own 5x as much, it might look like a failure to some but net I am better off.