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by awill
1465 days ago
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I agree with all the replies to this. 1. If you're saying that it's mostly software, then you shouldn't have created hardware. You should release and sell software to run in tandem with existing cheap webcams. Not a low-quality webcam with some magic software. 2. Saying the iPhone is proof that you can make good, small cameras is bunk. The iPhone has an enormous amount of horsepower at its disposal. And an enormous team of software engineers (in addition to hardware engineers). A small startup with a couple of engineers isn't going to replicate Apple's camera team. Plus, are you aware just how incredibly powerful Apple's SoC is? To replicate it, in addition to the world-class engineering team, you'd either need to offload all that to the host CPU (which won't have dedicated hardware for it), or build it in, which you can't for the price-point you'd need. I recently bought the elgato FaceCam, and honestly it's pretty good for $150. Much better than Logitech. It has a pretty large sensor and good software (and no autofocus!), but there's nothing magic about it. |
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Not cheap. I don't buy this argument - they have a nice image processor, sure, there's nothing special about their image processing. Sure, its not going to be cheap, I think you are vastly overestimating the quality... for a price point of 1K per phone, even at scale, you are talking maybe a 5th operating costs (200$) going towards supporting that.
Remember Apple makes its money from app commissions, more than the hardware, and AFAIK they don't operate selling hardware at a loss.
You will need a SoC team, yes, you are looking at a multimillion dollar company, doable with VC I'd imagine. Or a team of brilliant-yet-bootstrapping individuals, willing to work for less.