[giancarlostoro]

> A big reason there hasn't been innovation is that the space doesn't attract entrepreneurs (because hardware is viewed as hard) or investors (because hardware is viewed as hard).

It is so easy to throw yourself into software, I wouldn't know where to start as an amateur with hardware, it involves electricity and circuitry and probably months of learning. An amateur can scratch together a proof of concept in a few weeks.

[mitchdoogle]

Aren't people who start businesses in a particular space professionals in that space already? It's hard to imagine someone who is new to software jump in and try to start a software company

[giancarlostoro]

Not always, sometimes its just an interest, or it doesn't necessarily mean they have the technical means? For example a restaurant owner is not necessarily a technical expert, but could have an idea for a generic product that benefits every restaurant out there, and prototypes something, and gets funded and hires real devs to rework his prototype into a functioning viable product.

I have met and interviewed with YC founders who are not developers by any means for software heavy projects.