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by batirch
1462 days ago
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This happened to me in 2018. We were chatting with an acquaintance about horse racing. I never showed an interest in that topic or visited the location. Just after 5 mins he left I received an ad from Instagram on Horse Racing competition which was happening in the same city. My only assumption was Instagram/Facebook was somehow listening our conversation. |
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If the answer to either of those two is "yes", and if your friend googled or liked/followed horse racing content on instagram/fb, then the algo can easily determine that indeed you might be interested in it and recommend it to you. Requires zero horse racing related searches on your own devices, just requires a person with a first degree connection to you doing those searches.
If the system knows that your close social link with some similar interests interacts (searching, reading, liking, following, chatting about online with others, etc.) a lot with a specific type of content, it is a pretty straightforward idea to suggest that specific type of content to you, even if you didn't interact with that type of content online yourself yet.