On the other hand, people do not mind giving things for free. Those recipes are not published by some chef that gets paid for creating them. It's the community that created them. If people could easily self-host ad-free catalog of their recipes with a global catalog for a cost of internet service they already have, they probably would. But the emphasis is on ease of use and discoverability.
Largely triggered by the fact that you can only judge the value of information after the consumption. And consumption of information is a one time event. So the only really established payment is subscriptions which people seem to be reluctant to engage with for certain types of information.